Login
Martech Zone articles tagged login:
-
Analytics & Testing
How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics only to find that it doesn’t automatically work within Google Analytics 4. Events are no different… It’s disappointing that Google…