Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature in your logo design must be there for a reason. Each aspect must be telling something about your brand. The shape you choose, colors you select, and fonts you select, must be part of
We’ve compiled some great logo resources, talked about how to select a logo, and how to crowdsource your logo design… here’s an infographic and video infographic on how to design a great logo. The infographic from Sothink, developers of Logo Maker Pro put together this infographic on all the elements of design needed to make a unique and unforgettable logo.
You may have noticed our huge list of logo resources and this inforgraphic may make the list. I’ve never thought about categorized styles of logos, but this infographic from Sothink Logo Maker Pro does a really nice job of illustrating the different design styles of logos. Note: The English in the infographic is terrible… but the concept is great. 🙂