What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo design only to find it when they did a Google Image Search for their industry…
I’m a sucker for a color infographic and this infographic from The Logo Company is a good one. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules
You may have noticed our huge list of logo resources and this inforgraphic may make the list. I’ve never thought about categorized styles of logos, but this infographic from Sothink Logo Maker Pro does a really nice job of illustrating the different design styles of logos. Note: The English in the infographic is terrible… but the concept is great. 🙂
We’ve posted before on how colors can impact purchase behavior. Given that information, it’s interesting to see how the corporate logos leverage color. The web is packed with logos that are predominantly blue, creating a sense of trust and security, along with red, developing a sense of energy and urgency! This infographic from COLOURlovers shows that many of the most successful brands on the Internet have some colors in common with their logos!