How to Mix Up Your Content Marketing

I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others. To help you improve your content marketing

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing

Long-Form Content Marketing

Society and life in general seem to move at light-speed; catch up or miss out is the motto for many businesses. In fact, life in the fast lane has taken on a whole new meaning with the introduction of websites that exist to share short-form content – Vine, Twitter and BuzzFeed are just a couple, popular examples. Because of this, many brands have shifted their focus to providing information their customers need in short snippets