Longtail

Martech Zone articles tagged longtail:

  • Search MarketingSearch Engine Results Page Click-Through Rate by Rank (SERP CTR)

    What Is The Average Click-Through Rate By SERP Rank In 2023?

    Search Engine Results Pages (SERPs) are the dynamic output of a search engine’s query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer browse through multiple numbered pages. Instead, they encounter a seamless flow of results loading as they scroll down. Before the change, heatmaps…

  • Search Marketing
    deoes rank matter

    Does Your Organic Search Rank Really Matter?

    Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I’m getting from organic search. Martech Zone ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high-volume keywords. We all know that the higher…

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