Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics

The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence? Relationship intelligence technologies analyze your team’s communication data and automatically create the relationship graph required to

ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision. How can you tell where your prospect