Lookers

Martech Zone articles tagged lookers:

  • Content Marketingonline buying triggers

    Selling Online: Detecting Your Prospect’s Buying Triggers

    One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There…

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