What is Native Advertising?

As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government. What is Native Advertising? The Federal Trade Commission defines native advertising as any content that bears a similarity to the news,