Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals worldwide, underscores the impact of CX on customer churn. With customers leaving in droves –

How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation. Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a

Lumavate: A Low-Code Mobile App Platform for Marketers

If you’ve not heard the term Progressive Web App, it’s a technology that you should be paying attention to. Imagine a world that sits between a typical website and a mobile application. Your company may wish to have a robust, feature rich application that’s more engaging than a website… but would like to forego the expense and complexity of building an application that requires deployed through app stores. What is a Progressive Web Application (PWA)?