Loyalty Program

Martech Zone articles tagged loyalty program:

  • E-commerce and RetailGrowave: All-in-one marketing platform for shopify (loyalty, rewards, referral, vip)

    Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement

    Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC), the journey to creating a cohesive marketing strategy can be complex and fragmented. The primary challenge lies in integrating these…

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • CRM and Data PlatformsSheerID Identity Marketing Product Overview

    SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing

    One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…

  • CRM and Data PlatformsThe future of customer loyalty programs

    The Future Of Customer Loyalty Programs

    Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…

  • E-commerce and RetailWeb3 and the future of customer experience with nft rewards and loyalty programs

    PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs

    Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…

  • E-commerce and RetailEcommerce Creative Marketing Ideas

    Grow Your E-Commerce Sales With This List of Creative Marketing Ideas

    We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers.Visuals matter so invest…

  • Sales and Marketing TrainingBoost Sales Post Purchase with Poket Customer Loyalty

    How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy

    In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…

  • E-commerce and Retail
    ecommerce holiday tips

    20 Tips to Drive E-Commerce Conversions this Holiday Season

    The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There are three key strategies that…

  • Analytics & Testingpassbeemedia mobile marketing campaigns

    PassbeeMedia: A Comprehensive Mobile Coupon, Wallet and Loyalty Platform

    PassbeeMedia allows users to easily create and distribute mobile-ready Apple Passbook, Google and Samsung Wallet local offers, deals, and coupons to customers worldwide with a simple, self-service platform that reaches consumers where they are online and on their mobile device. While other mobile marketing platforms offer a few features, PassbeeMedia has a comprehensive suite of mobile marketing tools – including…

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