Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan

Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty programs, and referral programs.  Personalized promotions, gift cards, giveaways, loyalty, or referral programs are especially important at the early stages of growth.  Start-ups often struggle with customer acquisition, where launching personalized discount coupons, cart promotions or gift cards can be crucial to luring new customers. Over 79% of US

How Successful Loyalty Programs Drive Insights and Behavioral Economics

Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations, loyalty programs are an ideal means to uncover meaningful insights about customers, learn about what

Cheetah Digital: How to Engage Customers In The Trust Economy

Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should have at the forefront of their strategy. Value Exchange With individuals exposed to more than