Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations, loyalty programs are an ideal means to uncover meaningful insights about customers, learn about what
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should have at the forefront of their strategy. Value Exchange With individuals exposed to more than
Whenever I talk about brand loyalty, I often share my own story when purchasing my cars. For over a decade, I was loyal to Ford. I loved the style, the quality, the durability, and the resale value of every car and truck I purchased from Ford. But that all changed about a decade ago when my car got a recall. Whenever the temperatures dropped below freezing and the humidity was high, my car doors would
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as: Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old.