M2 On Hold

Martech Zone articles tagged m2 on hold:

  • Analytics & TestingGuide to Customer Retention Infographic

    Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

    We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and…

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