Martech Zone articles tagged macro-influencer:

  • Marketing InfographicsMicro-Influencers

    The 4 Advantages of Micro-Influencers

    As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro / mega ) influencers versus micro-influencers previously: (Macro / Mega ) Influencer – these are people like celebrities. They have a large following and may influencer purchases, but it’s not necessarily…

  • Social Media & Influencer MarketingMicro-Influencer vs Macro-Influencer Instragram Strategies

    What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram

    Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…

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