Reading Time: 3 minutes There’s a ton of complexity with ecommerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for half of all abandoned shopping carts. Slow delivery was responsible for 18% of abandoned shopping
Omnisend: An Easy-to-use Platform for Ecommerce Email & SMS Marketing Automation
Reading Time: 3 minutes One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t just have productized integrations, they have campaigns that are ready to launch as soon as
Poptin: Smart Popups, Embedded Forms, and Autoresponders
Reading Time: 2 minutes If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and affordable platform for integrating lead generation strategies like this into your site. The platform offers:
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reading Time: 3 minutes Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce
Carts Guru: Marketing Automation for Ecommerce
Reading Time: 2 minutes It’s unfortunate that ecommerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically target customers where they’re most likely to open, click, and make a purchase. One such