It’s unfortunate that ecommerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically target customers where they’re most likely to open, click, and make a purchase. One such
Invest in Klaviyo’s Ecommerce Marketing Automation Today Before The Holiday Shopping Season
Over the last year, I assumed the marketing responsibilities for an ecommerce client to grow their sales. I optimized every aspect of their ecommerce site – in this case, Shopify. I redesigned templates, integrated a rewards program, added local delivery, took new product photos, enhanced product pages… and increased their conversion rates double-digit. Once I was able to ensure the site was functioning properly and the logistics of delivery working, I wanted to work on
Pulse: Increase Conversions 10% with Social Proof
Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000 websites use Pulse and get an average conversion increase of 10%. The location and duration of the notifications can be fully customized and, while they grab the visitor’s attention, they don’t divert attention away from the purpose the visitor is there for. It’s a beautiful
Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
When I worked at a major SaaS platform, one effective way that we used to move the customer journey forward was by sending a unique and valuable gift to our target customers. While the cost per transaction was expensive, the investment had an incredible return on investment. With business travel down and events canceled, marketers have some limited options to reach their prospects. Not to mention the fact that companies are driving more noise through
TaxJar Introduces Emmet: Sales Tax Artificial Intelligence
One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase
Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition
One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We