Improving Magento Performance and Your Business Results

Reading Time: 4 minutes Magento is recognized as a top e-commerce platform, powering up to one-third of all online retail websites. Its massive user base and developer network create an ecosystem where, without much technical expertise, almost anyone can get an e-commerce site up and running quickly. However, there’s a downside: Magento can be heavy and slow if not properly optimized. This can be a real turn-off for today’s fast-paced customers who expect quick response times from the websites

Why Magento Continues to Lead the Ecommerce CMS Industry

Reading Time: < 1 minute Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits – so it’s become imperative that they build their ecommerce presence and try to take back market share. While there are some great platforms out there that combine hosting, ease-of-use, service and even point of sales systems… the vast majority of high

Tapfiliate: Affordable Affiliate Marketing Management

Reading Time: 2 minutes Monetizing content on a publication like Martech requires quite a bit of effort. We utilize a number of different methods, including paid advertising through our an ad network, through Google Adsense, through partnerships and sponsorships – and also through affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. How