UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite a

How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

AddEvent: Add to Calendar Service for Websites and Newsletters

At times, it’s often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via desktop applications. In their infinite wisdom, key calendaring platforms never agreed upon a standard fo distributing event details; as a result, each major calendar has its own format. Apple and Microsoft adopted .ics files as

Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility

This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that states Ad, the ads are typically prominent at the top of the page. These spots

SimpleTexting: An SMS and Text Messaging Platform

Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host

Volusion: The All-in-One Ecommerce Website Builder

Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their ecommerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s Ecommerce Builder Features: Store Editor – Customize the look and feel of your site with professionally-designed themes and our powerful site editor.

AeroLeads: Identify Prospect Email Addresses with this Chrome Plugin

Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. The ability to look up contact information in real-time from a solid source is essential to your outbound prospecting efforts. Aeroleads is a service with an accompanying Chrome Plugin that enables your sales team to