Mailchimp
Articles Tagged mailchimp:
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Email Marketing & Automation
Understanding DMARC: The Evolution of Email Authentication and Its Role in Preventing Spoofing
Email remains one of the most critical and widely exploited communication tools in the digital world. Despite numerous advances in security, one of the persistent challenges has been email spoofing—when a malicious actor sends emails with forged sender addresses to deceive recipients. Table of ContentsWhy DMARC Was NecessaryHow DMARC Works (Visual Guide Reference)DMARC Keys and Cryptographic ValidationBenefits of DMARCDMARC Implementation…
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Artificial Intelligence
AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
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Marketing Tools
From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth
Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…
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Analytics & Testing
Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Content Marketing
VPlayed: Elevate and Monetize Your Streaming Experience With This Secure and Customizable VOD Platform
Video content has become a cornerstone of communication, entertainment, and education. Platforms like YouTube and Vimeo have democratized video sharing, enabling creators worldwide to reach vast audiences effortlessly. As the demand for more tailored, secure, and monetizable streaming solutions intensifies, there is a growing need for platforms that offer enhanced control and diverse revenue opportunities. VPlayed VPlayed is a state-of-the-art…
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E-commerce and Retail
Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…
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Sales Enablement, Automation, and Performance
Three Sources for Finding New B2B Sales Leads in Social Media
At least three primary lead sources are available to you on which you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers People that others know but who you do not Folks that you presently have absolutely no connection to Social media can and should play an integral part in your b2b sales efforts…
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Email Marketing & Automation
Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…
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Sales Enablement, Automation, and Performance
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you’ve relied on basic analytics tools, it might feel like you’re fishing in the dark. Leadfeeder Leadfeeder is here to transform…
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Email Marketing & Automation
MailPoet: The Ultimate Email Marketing Solution for WordPress (and WooCommerce)
Today, we relaunched our newsletter, and I couldn’t be happier with the results. I used Mailchimp before and was extremely happy with its performance and support. However, I couldn’t justify the expense without a return on investment (ROI). I also only used a fraction of its capabilities but had to continue paying for them all. Years ago, my friend Adam and…