If you’re a platform that’s sending transactional emails, you’re probably finding that they’re hard-coded on the back-end and difficult to modify without your developer’s assistance. Transactional emails are emails sent to folks that you have a business engagement with and they are not susceptible to regulatory compliance (that means they don’t require an unsubscribe link). Transactional or system emails typically get higher open and click through rates so it’s a real opportunity to market to
Zapier: Workflow Automation for Business
I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for
Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of