Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress

Given the dominance of WordPress as a content management system, it’s surprising how little attention is actually paid in the core platform on actual conversions. Virtually every publication – whether it’s a business or a personal blog – looks to convert visitors into subscribers or prospects. However, there’s really no elements within the core platform to accommodate this activity. Convert Pro is a comprehensive WordPress plugin that offers a drag & drop editor, mobile responsive

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all

Does an Emoji in Your Subject Line Impact Email Open Rates? 🤔

We’ve shared some details in the past on how some marketers are incorporating emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate. Guess what? It worked! Methodology: Mailjet offers an experimentation feature known as a/x testing. A/X testing removes the guesswork of what works best by allowing you to

Mailjet Launches A/X Testing with up to 10 Versions

Unlike traditional A/B testing, Mailjet’s A/x testing lets users cross-compare up to 10 different versions of test emails sent based on a mix of up to four key variables: Email Subject Line, Sender Name, Reply to Name, and the email content. This feature allows companies to test the effectiveness of email before its sent to the larger group of recipients, and offers insight customers can use to manually or automatically select the most effective email