Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!

I recently read the post over at The Church of the Customer, written by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products.  Even our friend over at Raidious, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute their product to stretch ongoing inventory,