Global Ecommerce: Automatic vs Machine vs People Translation for Localisation

Cross border ecommerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline of the total retail market in the US this year is expected to be double