Social Media Marketing Workshops | Begins March 1, 2021 | Virtual Event

Reading Time: 2 minutes The Social Media Marketing Workshops start Monday, March 1, 2021, and take place daily until Thursday, March 11, 2021. If that doesn’t fit with your schedule, you can bypass the live experience and watch the recordings with your All-Access pass! How Social Media Marketing Workshops Will Help Your Marketing: Teach you how to create engaging content that the algorithms love. Show you how to create effective social ads. Show you how to increase your organic reach. Empower you

Is Your Marketing House Built on a Rock or Sand?

Reading Time: 2 minutes It’s not often that I have to get biblical here, but this is one of those times! Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon a rock. Matthew 7:24 Blab In August, Blab shut down. A great multi-feed platform with a ton of promise… it just went kapoof.  The entire story is shared by founder Shaan Puri on Medium. He

Free Ebook: Are You Playing the Numbers Game?

Reading Time: 2 minutes We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my mug is on the cover :)… they just did a great job at capturing my

Social Influencers

Reading Time: < 1 minute I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was born. While social media provides a two-way means of communication, social media influencers are still

How to Get More Shares on Facebook

Reading Time: < 1 minute Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and