Is Your Marketing House Built on a Rock or Sand?

It’s not often that I have to get biblical here, but this is one of those times! Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon a rock. Matthew 7:24 Blab In August, Blab shut down. A great multi-feed platform with a ton of promise… it just went kapoof.  The entire story is shared by founder Shaan Puri on Medium. He

Free Ebook: Are You Playing the Numbers Game?

We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my mug is on the cover :)… they just did a great job at capturing my

Social Influencers

I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was born. While social media provides a two-way means of communication, social media influencers are still

How to Get More Shares on Facebook

Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and

The Inbound Marketing Experts You Will Learn From Online

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the

10 Social Media Habits for B2B Marketing

In August, Softchoice sent a survey to their customers and received 1,444 completed responses representing more than 1,200 small and medium-sized businesses (SMB), enterprise, public sector and educational organizations. 71% of respondents were in IT and the sample was basically 50 percent U.S. and 50 percent Canadian organizations – so very representative of the North American business landscape. One aspect of the presentation that should scream out is the Wordle representation of the remarks: Relevant