What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a
GroupSolver: Leverage AI and NLP In Market Research
If you’ve ever developed a survey and hoped to acquire quantitative and qualitative findings from the answers, you understand how difficult it is to word the questions. The verbiage, structure, and grammar you ask can lead to results that will lead your research astray. As a product manager, I ran into this a lot with focus groups. If I were testing a new user interface, asking for feedback could make the recipient scour the interface
Toluna Start: Real-Time Consumer Intelligence With A Global Community
Toluna Start is an agile, end-to-end, real-time consumer intelligence platform. The products provide customer insights, market research, and empowers clients to instantly conduct quantitative and qualitative research in real-time. Unlike traditional market research platforms, Toluna combines both the technology needed and access to a global community to provide the information you need. Toluna Start Whether it’s agile new product development or testing brand and communications messages, Toluna has a consumer intelligence platform to assist in
Birdie: AI-Driven Market Research
The firehose of data that social media can provide is unstructured and its difficult to attain meaningful information from it without some kind of intelligence. Birdie turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make faster, more effective decisions. Birdie is the industry’s first comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands like Samsung and P&G understand millions of consumers’ opinions, transforming
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to