Market Segmentation

Martech Zone articles tagged market segmentation:

  • Ecommerce and Retail
    segmentation

    Marketing Segmentation Challenges and Opportunities

    Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers. Personalized emails drive 6 times the response rate over generic emails and a solid personalization strategy across channels can deliver 5 to 8…

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