Market

Martech Zone articles tagged market:

  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

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