I Wish Marketers Would Stop Saying This…

Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% registered and downloaded the whitepaper and 100% registered to view the

How Are You Doing Compared to 400 Other Marketers?

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by centralizing and investing in flexible solutions. It’s not a task

Left versus Right Brained Marketers

This infographic from Marketo is too clever not to share. Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic. As a marketer, the type of thinker you are guides the campaigns you design.

Did Common Craft bag Google?

I love Common Craft videos. The fact is that simplicity sells, and Common Craft has a great niche delivering videos that explain technology simply using video and audio. Google Mobile had a video on their blog today that looks very much like a Common Craft production. If it’s not a Common Craft production, Google definitely has some explaining to do! I didn’t see Google on the client list although there are other Google-specific videos out