14 Troubling Trends with Agencies

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix. We’ve had some fun poking at challenging clients in our industry. But in all

Aw, heck. I guess I’ll start a marketing business!

What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society?  Consultants, of course.  Lots of them.  After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who better to run a marketing firm! There’s a running joke in the

Checking Your Online Marketing References

One of the great things about online marketing is that your work is totally in the open for the world to see. Given the fact that it is, it makes me wonder what companies, agencies, and even our regional government is thinking when they’re hiring for help. It’s pretty simple to prequalify your online marketing professionals: If you’re looking for a Search Engine Optimization firm, stop looking! The best SEO firms are agencies that are