Marketing Alignment

Martech Zone articles tagged marketing alignment:

  • Advertising TechnologyB2B Sales and Marketing Alignment

    Smarketing: Aligning Your B2B Sales & Marketing Teams

    With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…

  • Content Marketing
    marketing ops success

    5 Dimensions of Marketing Operations Excellence

    For over a decade, we’ve observed Sales Operations help monitor and execute sales strategies in real-time at organizations. While the Vice President worked on long-term strategies and growth, sales operations was more tactical and provided daily leadership and coaching to keep the ball moving. It’s the difference between the head coach and the offensive coach. What is Marketing Operations? With…

  • Analytics & TestingDepositphotos 6884013 s

    Five Questions to Assess Your Sales and Marketing Alignment

    This quote has really stuck with me the past week: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker With resources shrinking and the load of work increasing for the average marketer, it’s difficult to…

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