5 Misperceptions of Marketing and the Reality

We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the competition, and the opportunity, we’re not sure how quickly we can get the results. Is

Five Questions to Assess Your Sales and Marketing Alignment

This quote has really stuck with me the past week: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker With resources shrinking and the load of work increasing for the average marketer, it’s difficult to keep the goal of your marketing efforts top of mind. Every day we deal with