The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation. Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a
Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest evolving industries out there. Driven by economical instability and fast-emerging technology, digital marketing is changing every year. Is your marketing agency keeping up with all those changes or are you providing the same service you did 10 years ago? Don’t get me wrong: It is perfectly ok to be good at one specific thing and have years of experience doing that. In fact, it is probably the best
An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do to generate engaged customers (leads) online? In this article, you will learn what exactly a lead is, how you can quickly generate leads online, and why organic lead generation reigns over paid advertising. What Is
Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on their digital marketing investments. The marketing tools enjoyed by big brands just aren’t built for
Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize the journeys of your customers… the ability to see, share, and collaborate on the process
