Marketing Automation

The Marketing Automation Challenges of Marketers, Salespeople, and CEOs (Data + Advice)

Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive. All these made it hard for smaller companies to implement with marketing automation. Even if a small business can afford marketing automation software they have a hard time getting true value out of it. This trend bothered me because small businesses with limited resources can really benefit from using marketing automation. Leveraging

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Analytics & Testing, Content Marketing, Customer Relationship Management, , Marketing Automation, Marketing Infographics, Search Marketing,

The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on the MarTech Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This infographic; however, is nothing short of perfection! Brian and his team published a new infographic on achieving business growth with

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Demand Generation, Ecommerce and Retail, , Marketing Automation, WordPress

ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build striking, mobile responsive email campaigns. They’re extensive tool includes triggers, contact management, image editor, birthday campaigns, bounce management, user permissions, reports & analytics, domain keys & sender ID, compliance with anti-spam laws, multiple subject lines,

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AdTech, Analytics & Testing, Content Marketing, Customer Relationship Management, Dashboards, Data, Ecommerce and Retail, , , Marketing Automation, Mobile and Tablet Marketing, Mobile Applications, , , Technology,

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all of your data sources, Chartio allows you to combine all your marketing data to track performance and attribution. This enables

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