The Marketing Automation Challenges of Marketers, Salespeople, and CEOs (Data + Advice)

Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive. All these made it hard for smaller companies to implement with marketing automation. Even if a small business can afford marketing automation software they have a hard time getting true value out

The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This