2012 B2B Marketing Benchmark Report

Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing. Below are key findings and you can download the entire 2012 Web Marketing Benchmark Report and learn key findings including: Which sources drive the most traffic to B2B sites? The most efficient lead generation sources The best-performing social media channel

What is your Blog’s RFM?

At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency, frequency and monetary value. Depending on a customer’s buying history, you could influence their behavior