Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to you in sheep’s clothing, but inwardly are ravenous wolves. Matt. 7:15 There are a few reasons…
It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen to books while I’m driving or working than to take the time to read them.
Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, requiring continued focus on the long-term goals of the organization, but having resources that can shift direction and strategy in real-time as results take shape. I just finished reading Extreme Ownership: How U.S. Navy SEALs
Much of marketing success really comes down to two actions, cutting and prolonging. As we see a marketing strategy dry up and produce less results, the quicker we cut… the better our overall strategy performs. Likewise, as we see a strategy produce great results… we work hard to prolong the results. As an example, I try to do this on a daily basis with the blog. When I notice that their are a lot of
Our client, Webtrends, continues to advance their offerings and dive deeper into social media, apps and analytics. Today they are releasing Webtrends Social. Sign up for a demo if you’d like to see a comprehensive review and demonstration of Webtrends Social. Webtrends Social has matured into a full-featured, social marketing suite. Webtrends has added new wall management capabilities, closing a critical gap with other app platforms on the market. Post updates to your wall in
I’m at Webtrends Engage conference in San Francisco and have a ton of video footage and content to share with you over the next few weeks. I had to get this video out immediately though… Webtrends is leapfrogging past every competitor with their upcoming April release – that includes an HTML5 user interface, new user experience, tighter integration with Mobile and Social Media, and integration of PostRank data. See more amazing screenshots at the Analytics