Four Common Characteristics With Companies Who Transformed Their Digital Marketing

I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite a few questions, including overall trends I’m seeing, challenges for SMB businesses, mindsets that block

5 Marketing Budget Mistakes to Avoid

One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat results… unless you find savings somewhere in the mix. This infographic from MDG Advertising,

A List of SaaS Providers and their Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years ago, we were working with a Software as a Service provider in the Marketing Automation industry that was spending less than a six-digit overall annual

What’s the Right Marketing Budget as a Percentage of Revenue?

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the greatest investment in sales and marketing will win. Even a superior product and incredible word of mouth can’t always overcome incredible marketing. There are three

Sales and Marketing Now Account for 48% of the Corporate IT Budget

We’ve been hearing this for a while, but it’s still imperative that companies recognize the fact that marketing budgets are shifting. Companies continue to invest in marketing technology to assist their acquisition, retention, and upsell strategies without adding human resources. While IT investments are primarily a security and risk investment – in other words, a “have to” – marketing investments continue to demand a return on investment and full evaluation. Although CIOs still lead the

The Future of Martech

The present and future of Marketing Technology was debated and captured at the inaugural Martech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the Martech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott