Most companies sending email truly underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can wind up in the junk folder of someone who subscribed and wished to convert with your company. That’s a terrible situation to be in. Even worse, you may not even realize that your emails are being routed to junk unless you’re using an inbox monitoring tool. My recommendation for this is our partners at
For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform, upload the list as a new list, design the email, and send to that list.
Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better results from a cost-effectiveness viewpoint. We intend our article to unfold from good old bulk emailing to sophisticated email personalization in order to show how different techniques work depending on the email type and purpose. We are going to give the theory of our
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backwards to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27% above our goal! Sales: We’re just not getting the support we need. If that sounds
Social media spending in the US is expected to grow from $4.8B in 2013 to $12.6B in 2018 according to Forrester, and 58% of marketers say they plan increase social marketing budget, according to ExactTarget Marketing Cloud’s 2014 State of Marketing report. Marketers need to scale social content marketing, engagement, publishing and analytics between employees and teams. Radian6 Buddy Media Social Studio allows companies to get closer to their customers and collaborate internally through: Workspaces