Dreamforce 2020 | Nov 1 – Dec 18 | Online Conference

This year, Dreamforce is coming to you. Salesforce is excited to announce a celebratory keynote for all, and introduce a weeklong learning event complete with content, demos, luminary sessions, and thought leadership. New this year, they’re offering a number of high-level, personalized meetings. You’ll see innovation in action, Customer 360 solutions, and be in the room for timely and relevant conversations. There will be opportunities to give back and, of course, a whole lot of

Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications

For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform, upload the list as a new list, design the email, and send to that list.

A Smart Approach to Email Personalization Explained

Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better results from a cost-effectiveness viewpoint. We intend our article to unfold from good old bulk emailing to sophisticated email personalization in order to show how different techniques work depending on the email type and purpose. We are going to give the theory of our

What is Account-Based B2B Marketing?

How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backwards to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27% above our goal! Sales: We’re just not getting the support we need. If that sounds