Marketing Consulting

Martech Zone articles tagged marketing consulting:

  • Analytics & TestingMusic

    Marketing Conductors… err.. Consultants

    When I started DK New Media, one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a consultant, I need to be much like a conductor, helping blend the different mediums and leverage them to hit the right…

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