Marketing Era

Martech Zone articles tagged marketing era:

  • Advertising TechnologyGrowing Revenue

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak.  But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before.  When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by…

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