Marketing Excellence

Martech Zone articles tagged marketing excellence:

  • Sales EnablementAllocadia

    Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

    Growing complexity and mounting pressure to prove impact are just two reasons why marketing is more challenging today than it has ever been before. The combination of more available channels, more informed customers, the proliferation of data, and the constant need to prove contribution to revenue and other goals has resulted in mounting pressure on marketers to become more thoughtful…

  • Content Marketing
    marketing ops success

    5 Dimensions of Marketing Operations Excellence

    For over a decade, we’ve observed Sales Operations help monitor and execute sales strategies in real-time at organizations. While the Vice President worked on long-term strategies and growth, sales operations was more tactical and provided daily leadership and coaching to keep the ball moving. It’s the difference between the head coach and the offensive coach. What is Marketing Operations? With…

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