Marketing Intelligence
Martech Zone articles tagged marketing intelligence:
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CRM and Data Platforms
Douglas KarrAug 22, 2023
WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
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Analytics & Testing
Douglas KarrMar 6, 2016
DemandJump: Predictive Marketing and Competitive Intelligence
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact…