Marketing Investments

Martech Zone articles tagged marketing investments:

  • CRM and Data PlatformsOmnichannel Marketing Strategies and Data for Consumer and Brand Perspectives

    Omnichannel Marketing: A Tale of Two Perspectives

    Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…

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