Marketing Leaders
Martech Zone articles tagged marketing leaders:
- Analytics & Testing
What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
- Analytics & Testing
The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.