Accent Accelerator: Align Sales and Marketing Materials

According to the Aberdeen Group, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. With content as a strategy, as much as 50% of your new wins can come from older, nurtured leads. Those are amazing stats and they point to one thing… make the information readily available to your audience when they need it, and you vastly improve your chances of turning a lead into a customer.