5 Data Disconnects and Bad Marketing Assumptions

We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that annoyed our overall audience. This disconnect is something that virtually every marketer has to balance,

Top 5 Online Marketing Mistakes

I’m not so sure I like the word mistake when it comes to online marketing. In my opinion, a mistake is something that can severely hurt your brand or reputation… but most companies don’t make those mistakes very often. This infographic from Prestige Marketing points to top mistakes identified by several leading resources in the online marketing industry. One of the issues they point at – 83% of Facebook users say they rarely or never