Designing the Optimal Marketing Organization.

In a conversation with my friend and colleague Joe Chernov, VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the content marketer of the year you wouldn’t be surprised to know that one of his most asked questions is: How do I start a successful content marketing program? The second question he’s asked most often is:

And Now the Google +1 Button

This button stuff really is getting out of hand, isn’t it? I just wrote about the Twitter follow button… which I was pretty excited about. Today I noticed that Google’s +1 Button for publishers is now out and customizable. I’ve gone ahead and added it to Martech Zone. Here’s a video explaining the Google +1 Button: To customize the Google +1 button, Google has a +1 Button customization page published. To get it to work