Marketing Personalization

Martech Zone articles tagged marketing personalization:

  • Ecommerce and RetailMen vs Women: Online Shopping Behavior

    The Online Shopping Behavior of Men vs. Women

    Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary Roles The difference in online shopping habits between men and women is not merely a reflection of contemporary cultural norms…

  • Content MarketingMarketing Personalization

    Should Marketers Give Up On Personalization?

    A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts.Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’s a fairly universal truth that the difficulty of a task is…

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