Marketing Personalization
Martech Zone articles tagged marketing personalization:
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Ecommerce and Retail
Douglas KarrNov 27, 2023
The Online Shopping Behavior of Men vs. Women
Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary Roles The difference in online shopping habits between men and women is not merely a reflection of contemporary cultural norms…
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Content Marketing
Garin HobbsMar 29, 2020
Should Marketers Give Up On Personalization?
A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts.Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’s a fairly universal truth that the difficulty of a task is…