Marketing Resources

Martech Zone articles tagged marketing resources:

  • Content MarketingMarketing Budget, Marketing Investment, and Lead Acquisition Expectations

    Expectations on Your Marketing Investment

    We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…

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