Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

2018 RSW/US Marketer-Agency New Year Outlook

If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey,