Marketing Strategy
Articles Tagged marketing strategy:
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Artificial Intelligence
Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence (AI) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be crucial differentiators for marketing organizations heading into 2025. Widespread Adoption, Limited Mastery Nearly all marketing departments (96%) now use AI in at…
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Customer Data Platforms
4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
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Sales and Marketing Training
7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user experience across multiple platforms is essential. Businesses can drive traffic, boost engagement, and maximize conversions by leveraging various digital channels—such…
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Analytics & Testing
How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
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Sales and Marketing Training
MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations (MOps) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution, technology with talent, and data with decisions. Table of ContentsUnderstanding Marketing OperationsWhen to Invest in Marketing OperationsAnatomy of a Marketing Operations TeamKey…
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Content Marketing
The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
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Artificial Intelligence
Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…
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Paid and Organic Search Marketing
The True Value of SEO: Beyond Rankings and Traffic
Search Engine Optimization (SEO) remains a critical component of online success. However, there’s a growing divide between SEO practitioners who focus solely on rankings and traffic and those who understand the true impact of SEO on business outcomes. This article explores why the latter approach is not just preferable but essential for achieving meaningful results. The Problem with Traditional SEO…
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Sales and Marketing Training
The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
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Sales and Marketing Training
Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…