Marketing Technology Alignment

Martech Zone articles tagged marketing technology alignment:

  • Analytics & Testingmarketing technology

    Putting Your CMO in Charge of Marketing Technology Pays Off!

    A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital…

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