Marketing Technology Strategy

Martech Zone articles tagged marketing technology strategy:

  • Advertising TechnologyBusiness Growth

    Why Martech is a Strategic Imperative for Business Growth

    Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced Martech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, and automate…

  • Analytics & Testingmarketing technology

    Putting Your CMO in Charge of Marketing Technology Pays Off!

    A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital…

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