Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on building a
Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retails would place “Contact Us” forms on their website with the hope that interested browsers would connect with
We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our complete site audit, a 50+ page document that incorporated a ton of hands-on training with our analysts and reports from a combination of tools that we licensed. It was a fair quote… but then came
This week, a vendor from a sweepstakes platform got a hold of me. We’ve had an on and off relationship with the company for a few years now. I’ve seen demos on how to use their software; they ‘ve got a pretty simple templated interface, and tons of integration capabilities. It looks like a promising platform. We want to ramp up our mobile app downloads since Bluebridge did such a fantastic job on our mobile
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are fading away within the B2B world as eCommerce evolves to better address buyers’ changing needs.
Once a year I break out the old crystal ball and share a few marketing predictions on trends I think will be important for small businesses. Last year I correctly predicted the rise in social advertising, the expanded role of content as an SEO tool and the fact that mobile responsive design would no longer be optional. You can read all my 2015 marketing predictions and see how close I was. Then read on to