Marketing Automation Software: Key Players and Acquisitions

Reading Time: 3 minutes Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the present, including the following marketing automation platforms: Act-On – A marketing automation platform built to help you deliver an

MarketingPilot: Microsoft Dynamics CRM Integrated Marketing Management

Reading Time: < 1 minute Microsoft Dynamics CRM and MarketingPilot give you the insight you need to better understand your customers. With powerful behavioral and marketing analytics, you can easily target and segment your customers, understand what they are interested in, and then engage them at the right time with the right message. Microsoft Dynamics CRM and MarketingPilot delivers enterprise marketing automation and multichannel campaign management. Features of the MarketingPilot Integrated marketing management – Automate and systemize your marketing operations

5 Ways to Kill Your Competition with Content

Reading Time: < 1 minute Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply are: Be fast – If you’re the first site or blog to repeatedly capture a